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Monday, April 11, 2011

Allstate Insurance Marketing Tactic

Often it is amazing how do insurance companies on branding and marketing. After all, their own Gecko Gecko, we we've all seen those ads Caveman cool; we all know we 're in good hands with allstate  ", " or at least had stated that, "" is like "States farm there. " no cease to amaze me how creative some marketing programs have been brilliant.

If you read the advertising age magazine, they constantly give awards for marketers and public relations company for their wonderful work in the insurance industry. Of course, now there's a new ad with Allstate, Allstate Insurance, tells the story of new potential customers that if they decide to switch insurance companies that they will break the news of the old insurance company or agent so that you don ' t have  too.

Imagine, your new broker, by calling your old insurance agent and saying "Ha ha ha , received just your client, and we're taking to Panel more.  "because of the fact that   what they customer will do for them. Worse still, imagine that the old insurance agent in getting a call?

Probably from Allstate studied its new customers and deal with Some of the reasons why people are afraid of activation and Furthermore, this research they concluded that many people were afraid of their parents ' insurance agent  close because they ' want to hurt your feelings, or they didn't .

In fact, the old insurance agent search and you think of switching to them, they reduce the cost of the  if they can, to go to their Office for you to come and I'll tell you to see on the policies. And sometimes you will end up selling more insurance services to you. Why did you not to visit them at exactly as I want to go.

In any case this was a brilliant marketing strategy from Allstate. Indeed, it was so good, that we expect most other industries to copy this strategy. Expect banks, stockbrokers, financial planners and even to try the same strategy and tactics in their ads. We'll see. Consider this.
 

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